For years, teachers and librarians have been creating Book Trailers.  Book trailers are a great way to sell a book, or create interest in the reader before they check it out from the library.    And in recent years, Book Publishers have gotten into the game, as this format is the perfect way to sell an idea.  For instance, James Patterson has been creating book trailers for his published works for quite some time.  The reason this idea took off and has been so successful is because book trailers give the reader an idea of what to expect when they pick up the book.  

So since this idea is such a good one in terms of getting the reader to understand your focus, idea, and to ultimately draw them in to purchasing the book, why not apply this same idea to education?  Not that you are trying to sell the student on your class, but if you could use a trailer to give incoming students an idea of what to expect, they will be more prepared for class, or maybe more interested in learning.

So this week, I taught a class on Teacher Trailers.  Here’s the idea:

• Teachers create a trailer to introduce students to their class.
• The video is linked to its own QR Code that teachers post on the door of their classroom.
• During schedule pickup at the beginning of the school year, kids can walk through the building to find their class or classes.  
• During that trek, they will see QR Codes on the door of their teacher.  
• Using a QR Code Reader on their mobile device, they scan and view the trailer for their new class!